The evolving history of white hat web spam:
Shortly after its launch, Google set its sights on becoming the most useful search engine on the internet. The quest has led them on an unending battle against webmasters seeking to gain an edge in search engine ranking positions SERPs through any means necessary.
Over the years, Google has deemed some of these practices as "web spam" and has rolled out algorithm updates to remove the authority of sites engaging in them. Below, we explore a timeline of link building practices banned by Google to determine how you can prevent your site from being next.
The Evolution of Google Organic Search in combating web spam:
2003 Florida is arguably the most significant update in Google's early history. Many websites lost traffic in the wake of this local inter-connectivity update. Sites with links from pages in the top 100 for a given query would rise higher in the results for that search.
Shortly after its launch, Google set its sights on becoming the most useful search engine on the internet. The quest has led them on an unending battle against webmasters seeking to gain an edge in search engine ranking positions SERPs through any means necessary.
Over the years, Google has deemed some of these practices as "web spam" and has rolled out algorithm updates to remove the authority of sites engaging in them. Below, we explore a timeline of link building practices banned by Google to determine how you can prevent your site from being next.
The Evolution of Google Organic Search in combating web spam:
2003 Florida is arguably the most significant update in Google's early history. Many websites lost traffic in the wake of this local inter-connectivity update. Sites with links from pages in the top 100 for a given query would rise higher in the results for that search.
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